Lookbook
The Sweet-e trail diary.
Real folks, real landscapes. Each editorial drop is captured on location with the Sweet-e crew layered up for Canadian adventures.
Our Origin
From Montreal nights to Vancouver skylines.
Sweet-e began on Highway 1, chasing sunrise across the Laurentians, prairie horizons, and the coastal mountains. That cross-country move stitched itself into our DNA: resilience, hospitality, and a love for the untamed. Every capsule is a love letter to the journey—crafted in small runs, designed to keep you warm, and styled to stand out.
Adventure-bred design
Tested on backcountry trails, refined for luxury city living.
Cold-weather mastery
Layerable, breathable, and built to hold heat when the wind howls.
Canadian spirit
Bold graphics and minimalist lines that honour every region we call home.
Field Notes
Behind the lens: Coast to Cascades campaign.
We invited the Sweet-e community to spend a weekend in the Sea-to-Sky corridor—no stylists, no studio lighting, just our crew layering the latest capsule in the wild. Every frame in this series is a candid moment captured between alpine sunrises and cedar-lined trails.
Featured fits
Evergreen Explorer Hoodie, Glacier Dawn Crew, Salt Air Beanie.
Shot on
Vancouver // Squamish // Garibaldi Provincial Park.
Production
100% community-led, carbon-neutral travel offsets.
Designed for the elements
Material stories & mindful craft.
Elevated silhouettes, tactile fabrics, and responsible sourcing come together to create a wardrobe built for Canadian adventures.
Premium fabric story
Triple-brushed organic cotton blends offer cloud-soft interiors, while recycled fibres in the shell give a structured drape.
Architected for movement
Articulated sleeves, drop shoulders, and longer back hems give freedom from campfire to cocktail bar.
Considered detailing
Satin neck taping, tonal embroidery, and matte-black hardware signal the high-budget finish.
Responsible footprint
Limited runs reduce waste, and every purchase supports Canadian outdoor stewardship initiatives.
Collections
Statement pieces for every Canadian backdrop.
Discover graphic storytelling and minimalist tailoring, each drop curated to move from alpine lodge to downtown soirées.
Sweet-e Graphic Collection
Bold motifs inspired by the northern lights and iconic Canadian landmarks, designed for those who love to stand out.
Sweet-e Bear Hoodie
A tribute to the Canadian grizzly, finished with reflective ink so the emblem shimmers like aurora trails at night.
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Sweet-e Iconic Vancouver Bridge Hoodie
An homage to the Lion’s Gate Bridge, featuring precision embroidery and night-sky gradients that echo the Pacific Coast.
Shop on AmazonSweet-e Minimalist Collection
Sleek silhouettes with monochrome palettes, crafted for the design-conscious traveller who favours understated luxury.
Sweet-e Minimalist Montreal Hoodie
A nod to Mile End evenings—tailored shoulders and a refined crest that catches the glow of streetlamps after fresh snow.
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Sweet-e Minimalist Vancouver Hoodie
Sculpted lines and cool-tone hues built for seawall mornings and Stanley Park sunsets.
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Sweet-e Minimalist Toronto Hoodie
Polished, cosmopolitan, and ready for rooftop nights—sleek colour blocking inspired by the skyline.
Shop on AmazonField Notes
Stories from the Sweet-e community.
“Took the Montreal hoodie through a Banff snowstorm and dinner at the Fairmont in the same day. Looked polished, stayed warm.”
“The Vancouver drop feels like it was made for seawall runs and coffee stops. The detailing is next level.”
“Finally, a Canadian brand that nails both performance and design. The fabric feels like a luxury chalet throw.”