Properly soft
Brushed, breathable fleece that keeps its shape without compromising comfort.
Born here. Made for out there.
Wear your
Canada.
Cozy essentials inspired by the cities, peaks, and wide-open places that bring us together.
Shop the collection01 - Our story
Between city streets and wild places.
49.2827° N, 123.1207° W
Vancouver, BC
Sweet-e began on a coast-to-coast drive and one simple idea: what we wear should tell the story of where we’re from.
From Montréal to Vancouver, every piece celebrates a city, a landscape, and that distinctly Canadian way of finding comfort - even when the temperature drops.
See how it’s made10provinces, one shared warmth
$140fair price, always in CAD
∞adventures waiting outside
02 - The good stuff
Built for life
out there.
Reliable materials. Thoughtful details. No overcomplicated jargon - just the kind of clothes you’ll reach for again and again.
Made for Canada
Easy-to-layer fits, from the morning coffee run to the last campfire.
Details matter
Crisp embroidery, considered finishing, and graphics inspired by home.
Designed in Calgary•Inspired by all of Canada•Always priced in CAD
03 - The collection
Your new
favourite.
Five stories from close to home. Pick your city, your colour, and your next adventure.
01 · Sweet-e
Sweet-e Bear Hoodie
A tribute to the Canadian grizzly, finished with reflective ink so the emblem shimmers like aurora trails.
02 · Sweet-e
Iconic Vancouver Bridge Hoodie
An homage to the Lion’s Gate Bridge, featuring precision embroidery and night-sky gradients.
03 · Sweet-e
Minimalist Montreal Hoodie
A nod to Mile End evenings - tailored shoulders and a refined crest.
04 · Sweet-e
Minimalist Vancouver Hoodie
Sculpted lines and cool-tone hues built for seawall mornings.
05 · Sweet-e
Minimalist Toronto Hoodie
Polished, cosmopolitan, and ready for rooftop nights.